As I write this post, a few feet to my left is an impromptu discussion involving Andrew Jennings, Jens Weinreich and FIFA director of communications, Walter De Gregorio (who apparently just started on Monday), surrounded by dozens of conference participants. I can hear De Gregorio repeating that he is not here at the Play the Game conference to deliver any message. Based on his remarks during the session, I think that he already has. More on that later. I'll post up the video of the Jennings-Weinrech session and the FIFA non-message message when PTG has it ready. It is really remarkable.